Why teams pick BoomSauce over Apollo.
Apollo bundles a lead database with a weaker sending engine — and bills you per seat. BoomSauce ships search, enrichment, and managed sending in one wallet, with no per-user tax.
Wallet > per-seat
Apollo charges $59–$149/seat/month for chairs, not for what you send. BoomSauce bills only when you use it — sends, mailbox-days, lead pulls.
Lead search + send in one bill
Apollo gives you a list. BoomSauce gives you a list AND the warmed mailboxes that send it. No separate sending tool to wire up.
Per-mailbox reputation, not shared IPs
Apollo routes every tenant through a shared IP pool. One spam-adjacent neighbor degrades your reputation. BoomSauce sends through your domains, your mailboxes.
Vetted warmup network
Apollo doesn't warm up at all — you bring your own warmup tool. BoomSauce includes a vetted P2P warmup network, billed per 50-email block.
How we stack up.
It's not even close.
| Feature | BoomSauce | Apollo |
|---|---|---|
| Wallet pricing (no per-seat tax) | $59–$149/seat/mo | |
| Domain registration + DNS bundled | $25/yr | |
| Auto SPF/DKIM/DMARC at provisioning | ||
| Built-in B2B lead search | $0.10/contact, in-wallet | But you pay separately for sending |
| Real-mailbox warmup included | BYO warmup tool | |
| Per-mailbox reputation tracking | ||
| AI 1:1 written per contact | Token replacement | |
| Refundable wallet balance | ||
| Daily delivery-stats reconciliation | ||
| Wallet pause (no monthly burn) |
Y = included · P = partial / with caveats · N = not offered. Last updated 2026-05-18.
Their workflow vs ours.
8 steps vs 3.
- 01Buy Apollo seats ($59–$149 each, per month)
- 02Export a contact list
- 03Buy a separate sending tool (Instantly, Smartlead, etc.)
- 04Buy domains separately from a registrar
- 05Wire SPF/DKIM/DMARC by hand
- 06Buy a warmup tool (Mailwarm, Lemwarm)
- 07Manually rotate sending across mailboxes
- 08Watch one bounce-heavy campaign nuke your shared-IP reputation
- 01Sign up — wallet starts at $0
- 02Describe your ICP, pull contacts at $0.10 each
- 03Add a domain ($25/yr or BYOD free) and send
The bill, side by side.
Apollo gates volume behind seat tiers. We don't.
A 5-seat Apollo team burns $5,940/yr on seats alone. The same team on BoomSauce pays only for what they actually send.
Common questions about switching.
I'm already in Apollo. Can I bring my contacts?+
Yes. Export from Apollo to CSV, drop in BoomSauce. We import the standard Apollo shape directly — persona, firmographic, and company fields all preserved.
Do I lose my saved searches?+
You re-create them in BoomSauce Lead Search. Same shape (industry, title, geo, size), same $0.10/contact rate, results land in your wallet.
What about Apollo's topic-level intent data?+
We don't ship native topic intent (Bombora-style). If intent signals drive your sequence triggers, layer Bombora or 6sense via our webhook event stream — they bolt on cleanly.
How long does migration take?+
Most teams move one domain in a day, then cut the rest over the next 1–2 weeks. We don't recommend running both in parallel long-term — pick a switchover date and commit.
Will my deliverability suffer during the switch?+
New domains start at 1 email/day and ramp through our vetted warmup network. Existing warmed domains (BYOD) keep their reputation. Bounce and complaint rates are reconciled daily from our delivery backbone.
Switch from Apollo this week.
Sign up free. Wallet starts at $0. Move one domain first — be live in under a day.